About Us
Meet the Founder
Rochelle is the visionary behind Rochelle’s House, a fashion destination born from grit, grace, and one bold $100 leap of faith. With an eye for style and a heart for helping women feel confident in every outfit, she’s built more than a boutique, she’s built a movement.
About Rochelle’s House
“It starts with an idea.” That’s what my father used to say, and those five words have stuck with me ever since I was a little girl with big dreams.
Growing up, I used to imagine myself as a department store manager, walking through racks of clothes, picking the perfect outfit for the perfect person. I didn’t know what it was called back then, but I knew one thing: I loved helping women feel good about themselves. That joy? That confidence boost? That sparkle in someone’s eye when they put on the right outfit? I knew I could make that happen.
Years later, I stumbled across a post on Instagram about starting your own business. I had never owned one before. I didn’t know where to begin, how to run it, or how much it would cost. But I *did* have $100 available and I used every bit of it to start Rochelle’s House.
The beginning wasn’t easy. I faced scammers, shipping headaches, tech issues, and inventory that didn’t always fit the way I hoped. I made mistakes. I lost time. I lost money. But I never lost the *vision.*
Three years later, I can say with confidence: Rochelle’s House has come a long way. What started with a small dream and a hundred-dollar leap of faith has grown into a size-inclusive boutique serving women who are tired of being left out of fashion conversations.
At Rochelle’s House, we don’t follow the rules of fast fashion or unrealistic beauty standards. We believe:
- Fashion should fit your body, not the other way around.
- Style shouldn’t cost your entire paycheck.
- Every woman deserves to feel confident, beautiful, and seen.
Our collections range from XS to 5XL, and every piece is handpicked to give you options that are stylish, comfortable, and budget-friendly. Whether you’re headed to work, out with friends, or just need a boost on a tough day, Rochelle’s House is here to remind you that you’re still *that girl.*
This isn’t just fashion. This is personal. This is purpose. This is a woman who took a dream and turned it into a movement.
Welcome to Rochelle’s House. Welcome home.